Assembly Global’s APAC Teams Participate in Employee Engagement Event Co-Hosted by B Lab Singapore and B Market Builder Japan

Assembly APAC is a leading media agency with a presence in Australia, China, Hong Kong S.A.R., Japan, Singapore, South Korea, and Taiwan. Assembly APAC achieved B Corp certification in December 2024. This milestone underscores their commitment to balancing profit with purpose and delivering a positive social and environmental impact. As part of a global organisation, Assembly has also attained B Corp status in Europe and is actively working toward certification in India, MENA, and North America.  Read more about their B Corp certification journey here.

As part of B Corp Month celebrations, the B Lab Singapore team was invited to host an employee engagement session at Assembly’s Singapore office. The goal was to connect employees more deeply with the B Corp movement and provide a better understanding of B Lab’s impact assessment. Team members from Singapore participated in person, while colleagues from Japan joined via video call to share in the excitement.

Employees from Assembly's Singapore Office

With "Gen B" as this year’s B Corp Month theme, the importance of every employee as an ambassador of impact was highlighted. Assembly APAC’s leadership team reflected on their certification journey and the rigorous standards they met, ranging from how Assembly treats its workers to its impact on customers, the community, and the environment. There were plenty of well-deserved pats on the back for the team’s incredible work in achieving this milestone.

Cecilia Hough and Doug Peris from B Lab Singapore shared insights into the local B Corp community, provided a deeper dive into the standards, and highlighted best practices and case studies from B Corps. Yuki Mizobuchi and Michiho Miyashita from the B Market Builder Japan team spoke about the growing momentum of the B Corp movement in Japan and the exciting activities taking place there during B Corp Month.

Employees had the chance to test their knowledge in a lively quiz, with B Corp goodies up for grabs! Another highlight was the B Corp product display, showcasing items from both local and international brands. It was a great way for employees to feel a sense of connection with a global movement that champions high social and environmental standards.

"Assembly Global is deeply committed to creating impactful changes and believes that our priority in purpose and sustainability aligns with B Corp principles. This event is just the very start of our purpose journey with B Lab. We are pathing more impactful initiatives and collaborations to come in the future, not just Singapore, but other APAC offices as well." Nikko Ip, People & Purpose Lead at Assembly APAC

Curious to know more about B Corp certification? Reach out to B Lab Singapore and start your journey toward purposeful business transformation today!